by Steve McClellan
Agency veteran Castree has been in the COO role since 2008 and was CEO at sibling agency Leo Burnett Australia before that. MediaVest is … Read the whole story
-
by Richard Whitman, Columnist
You have to see this! Once again, HBO's John Oliver has gone on a rant. This time he takes on native advertising. In this … Read the whole story
-
by Larissa Faw
Peachtree Financial Solutions may be best known as a purchaser of structured settlement payments, annuity payments, lottery payments, and as a leader in pre-settlement … Read the whole story
by Larissa Faw
The campaign centers on branded content, with the first installment launching August 10 and running through the fall. In-store materials and social media initiatives … Read the whole story
by Steve McClellan
Matt Eastwood, who was named Global Chief Creative officer in June, will become more involved in the New York office in the coming months … Read the whole story
by Larissa Faw
As part of the alliance, a Gramco executive will be based in S+G's headquarters in New York City and S+G senior executives in the … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
The agency world is changing faster than ever before, but TV is not dying, mobile advertising won't change everything, and Twitter is not the … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Stoddard + Partners, a media group out of Santa Monica, Calif., on Tuesday announced it has created two new attribution tools -- one to … Read the whole story