Interactive ad spending was the single biggest gainer for the month, up 14%, while TV and newspapers also grew. Separately, the company struck a … Read the whole story
So the LA Clippers hired Boston-based agency search firm Pile & Company to find the organization a new ad agency in the wake of … Read the whole story
University of Akron students are getting a taste of real ad buying and planning. The Taylor Institute of Direct Marketing at The University of … Read the whole story
The shop has done work for clients such as Chase, United Airlines and a number of Procter & Gamble brands including Olay, Crest and … Read the whole story
Developed by agency AdSport, Chevron's Game Day Chef Challenge invites entrants to submit their go-to game day recipe, with a hook -- it must … Read the whole story
SMI now captures 80% of total U.S. agency spend, coming exclusively from the booking systems of five of the six global media holding groups, … Read the whole story
Everyone familiar with the classic Meow Mix jingle of yesteryear better sit down. The beloved theme is making a comeback, with an electric dance … Read the whole story
TBWA\Chiat\Day LA hired Mark Peters as creative director, working on Southwest Airlines, Nixon, Gatorade and NKLA (No Kill Los Angeles). Peters joins the agency … Read the whole story
Digital media agency 7thingsmedia, was tapped by Charlotte Tilbury to launch its first U.S. digital campaign. The London, New York and Singapore-based agency has … Read the whole story
