-
by Richard Whitman, Columnist
Hmm. It seems BuzzFeed's decision to up the level of their editorial from idiotic listicles to content with actual merit was well timed. At … Read the whole story
by Steve McClellan
Bob Liodice, President of the Association of National Advertisers, rejected assertions by his 4As counterpart Nancy Hill that marketers were largely to blame for … Read the whole story
by Steve McClellan
American Honda has selected Razorfish as the new digital agency for both the Honda and Acura brands, the automaker has confirmed. The decision came … Read the whole story
by Larissa Faw
The shop, which counts among its clients Kraft Foods, E&J Gallo Winery and 3M, will become a part of MDC's Strategic Communications Group and … Read the whole story
by Larissa Faw
Omelet Co-founder Steven Amato has started Contend, described as a "content incubator" that will produce an array of content for brands and consumers. Read the whole story
COMMENTARY
by Jay Gould
I certainly applaud the progress being made, and understand the need for firm standards, but I see some serious flaws. Fundamentally, I feel the … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The new survey results from AOL, which reveal that 90% of ad buyers are using programmatic in some capacity, brought a few things to … Read the whole story
by Mark Walsh
Global mobile advertising nearly doubled last year, jumping from $10 billion to $19.3 billion, according to a new estimate by the Interactive Advertising Bureau's … Read the whole story