by Steve McClellan
Months after the CEO of parent Softbank harshly criticized its advertising effort, Sprint is conducting an agency review focused on TV creative advertising, which … Read the whole story
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by Richard Whitman, Columnist
In an effort to amp up the ongoing pitch process for the Miller Lite account, Leo Burnett employees have taken to social media. Employees … Read the whole story
by Larissa Faw
The new "One of a Kind" campaign, from Deutsch LA, is designed to fully integrate and capitalize on the brand's sponsorship for college football's … Read the whole story
by Steve McClellan
The selection came after a review. Sibling agency MRM/McCann was chosen to handle digital and customer relationship marketing responsibilities. Read the whole story
by Larissa Faw
The agency landed the account after a competitive review with an undisclosed number of agencies. Its previous agency was Ryan Partnership. Read the whole story
by Larissa Faw
This year the healthcare company's "Thrive" campaign is turning its focus to the accessibility of care online and in the doctor's office, and is … Read the whole story
by Steve McClellan
He succeeds Shenan Cheung who is shifting to the role of Vice Chairman of O&M Greater China. Reitermann will retain his current duties as … Read the whole story
by Wendy Davis
Google, Vibrant Media and WPP's Media Innovation Group went beyond "routine commercial behavior" when they allegedly circumvented Safari users' privacy controls in order to … Read the whole story
COMMENTARY
by Jeff Broudy
Agencies say they're adept at building "walls" to insure that client conflicts are not an issue. But in the digital era, when someone in … Read the whole story
COMMENTARY
by The Editor
It's the time of the year when the editors of MEDIA and OMMA magazines begin considering candidates for their annual Agency of the Year … Read the whole story