Mad Blog
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On the surface, the idea of stealing the naked photos of young female celebrities and releasing them over the Interwebs is so culturally titillating and click-bait-y that the jokes just … Read the whole story
by Steve McClellan
That's according to a new study by the World Federation of Advertisers, which surveyed more than 40 major global advertisers with total annual ad … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The biggest challenge right now for agencies is how to automate digital display without making their advertising clients feel like they're being ripped off, … Read the whole story
by Steve McClellan
The holding company has entered into a strategic partnership with the Seattle-based mobile measurement firm that includes a minority equity stake. Placed's measurement offering … Read the whole story
by Larissa Faw
"Super Super Models," that is. Tongue firmly in cheek, Sir Richards Condom Co., has created a new campaign designed to prevent them from being … Read the whole story
by Steve McClellan
BPN, the IPG Mediabrands media agency, has appointed Martha Peterson SVP, managing director for the U.S., a new position at the shop. The 20-year … Read the whole story
by Steve McClellan
The purchase is the latest acquisition of a Brazilian ad shop by one of the big holding company agencies. The market is seen as … Read the whole story
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by Richard Whitman, Columnist
Ken Segall, who worked on the Apple account while at TBWA/Chiat/Day, thinks a Job-less Apple has "lost its ad bite." Speaking to the The … Read the whole story
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by Amy Corr
Sure, Gillette's new Flexball razor can play a piano, but does it leave users with a smooth nick-free shave? The brand's agency, Grey New … Read the whole story
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by Amy Corr
Todd Grantham was named president and CEO of DDB California, responsible for leading the San Francisco office, as well as new and organic business … Read the whole story
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by Amy Corr
New York-based agency Silver + Partners was named agency of record for Wix.com and Blink Fitness. Neither advertiser had previous agencies, as both handled … Read the whole story