by Steve McClellan
The deal is the latest in a series of major partnerships that Facebook has struck with big holding company ad shops. The agreement spans … Read the whole story
-
by OMMA Editors
OMMA magazine is seeking submissions for its 2014 All Stars recognizing individual industry executives who excel in three categories Media (agency), Creative (agency) and … Read the whole story
by Larissa Faw
Activision is predicting that "Destiny" will become its next billion-dollar franchise. The campaign to promote the game includes a live-action commercial by "Iron Man" … Read the whole story
by Joe Mandese
In a freewheeling conversation that touched on everything from the role of ad agencies and the adoption of programmatic media-buying systems to the emergence … Read the whole story
by Larissa Faw
The Vancouver, Canada-based digital shop is launching an app at the Toronto Film Festival that enables moviegoers to find a film companion, arrange a … Read the whole story
by Larissa Faw
The brand is introducing a new, integrated marketing campaign that uses some of its small business customers. The effort includes broadcast, print, radio and … Read the whole story
by Steve McClellan
Danielle Trivisonno Hawley's new role includes strategic creative direction and oversight of creative staffers in Seattle, New York, Los Angeles, Cincinnati and Costa Rica … Read the whole story
by Larissa Faw
Since April, Feeding America has partnered with U.S. milk companies and dairy farmers to create The Great American Milk Drive, a $12.5 million multi-year … Read the whole story
COMMENTARY
by Mike Donahue, Op-Ed Contributor
Big data is not a shiny new toy...not the digital flavor du jour. That said, with Big Data, I think there is a lot … Read the whole story
-
by Richard Whitman, Columnist
Some agency recruitment efforts are more laudable than others. This one from Happiness Brussels is on the laudable side of things. To find some … Read the whole story