A fundamental change has taken place in the last 12 months as audiences rapidly migrate from the desktop Web to mobile devices to consume … Read the whole story
Attention marketers. And by marketers, I mean clients. You know, you guys who think your agency is just a vendor you can toy with … Read the whole story
In a potential blow to its credibility, Simmons has lost Media Rating Council accreditation for its National Consumer Study, including the National Hispanic Consumer … Read the whole story
The FDOC's partnership with Marvel includes a print comic book distributed free to one million children in schools across the country this fall, as … Read the whole story
Lighting company Royal Philips is introducing Hue, a new connected lighting system that company executives believe "marks a turning point in the history of … Read the whole story
The holding company has just completed its fourth Brazilian M&A deal this month. The latest: the acquisition of healthcare research outfit Evidencias, which was … Read the whole story
The brand has been overlooked by today's younger drinkers. A new campaign from the Burns Group will try to change that. Read the whole story
Previously de Lange was Group Strategy Lead on Samsung at R/GA. He effectively replaces Hope Cowan who recently left the agency. Read the whole story
The talent problem won't be solved by throwing money at new hires - nor is it reasonable to expect clients to pay high-level fees … Read the whole story
I don't think Gatorade could have picked a better song to pay homage to Derek Jeter's illustrious career than Frank Sinatra's "My Way." En … Read the whole story
Deutsch LA hired Tara Greer as executive vice president/executive creative director, platform. Since January 2013, Greer has served as executive creative director of R/GA's … Read the whole story
San Francisco based digital agency Clock Four was tapped by McAfee to lead new digital marketing and design initiatives. McAfee, a wholly owned subsidiary … Read the whole story