As part of the campaign, the sports apparel company and NFL merchandise licensee is also introducing a custom image generator that will allow consumers … Read the whole story
Oh, but wait, says know-it-all Sir Martin Sorrell. "It's a temporary phenomenon. Our view is after a year or two it will change. I … Read the whole story
Frogley joins the Publicis Groupe-owned Starcom MediaVest Group from Dentsu Aegis Media where she most recently was President of Commercial Operations. Read the whole story
The M&A deal bolsters Marc's digital offering and provides an operational base in Boston which the shop says will provide enhanced business development opportunities. Read the whole story
The former MediaCom VP has come out of retirement to join Las Vegas-based Quillin. His daughter is Donna Speciale, president of sales at Turner … Read the whole story
In its new ad, "Dominoes," Prudential has set a new world record for the tallest domino stone ever toppled, according to the Guinness Book … Read the whole story
The agency, in partnership with sibling firm TNS, is taking control of an advertising and research firm created by MCS Holding in 2008, making … Read the whole story
RBC Capital Markets has posted a roundup of the AdExchanger Programmatic I/O conference that recently took place in New York, kicking off the roundup … Read the whole story
Gamers, put your best face forward in NBA 2K15, launching Oct. 7. For the first time, gamers will be able to scan their face … Read the whole story
Giant Spoon hired Haley Greenwald-Gonella as marketing manager, based in the agency's New York office. Greenwald-Gonella most recently served as producer and project manager … Read the whole story
Following a review, BooneOakley, Charlotte was named agency of record for Champions for Education, which operates and manages the Wells Fargo Championship, a PGA … Read the whole story