by Joe Mandese
Automation is the rage on Madison Avenue, but much of the focus has been on how agencies and advertisers can utilize technology to buy … Read the whole story
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by Richard Whitman, Columnist
As if you needed yet another data point to shock you out of your Carlton Terrace-addled mindset that you are God to your client, … Read the whole story
by Tyler Loechner
DigitasLBi, a Publicis Groupe agency, on Monday announced a partnership with Rubicon Project. DigitasLBi will use Rubicon's "Agency Marketplace" technology to buy high-quality inventory … Read the whole story
by Larissa Faw
This month, Readly, the subscription-based magazine app, launches in the U.S. and has named Horizon Media its U.S. media agency of record. The New … Read the whole story
by Steve McClellan
The companies said the move would provide VivaKi and other Publicis Groupe agencies with greater access to so-called "premium reserved and non-reserved video environments … Read the whole story
by Joe Mandese
The fastest-growing segment of media-buying isn't a medium, but a way of buying media: programmatic. That's what the latest tracking study from Interpublic's Mediabrands' … Read the whole story
by Steve McClellan
That's according to new research from IPG Media Lab and YuMe, which was unveiled Monday at the IAB MIXX Conference in New York. In … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
This is fall, which means three things: The NFL is back, more corrupt than ever, Congress is useless (the other three seasons, too), and … Read the whole story