Automation is the rage on Madison Avenue, but much of the focus has been on how agencies and advertisers can utilize technology to buy … Read the whole story
As if you needed yet another data point to shock you out of your Carlton Terrace-addled mindset that you are God to your client, … Read the whole story
DigitasLBi, a Publicis Groupe agency, on Monday announced a partnership with Rubicon Project. DigitasLBi will use Rubicon's "Agency Marketplace" technology to buy high-quality inventory … Read the whole story
This month, Readly, the subscription-based magazine app, launches in the U.S. and has named Horizon Media its U.S. media agency of record. The New … Read the whole story
The companies said the move would provide VivaKi and other Publicis Groupe agencies with greater access to so-called "premium reserved and non-reserved video environments … Read the whole story
The fastest-growing segment of media-buying isn't a medium, but a way of buying media: programmatic. That's what the latest tracking study from Interpublic's Mediabrands' … Read the whole story
That's according to new research from IPG Media Lab and YuMe, which was unveiled Monday at the IAB MIXX Conference in New York. In … Read the whole story
This is fall, which means three things: The NFL is back, more corrupt than ever, Congress is useless (the other three seasons, too), and … Read the whole story
Geico has launched a new advertising campaign under the "It's what you do" umbrella. The debut ad has a Halloween theme, playing off the … Read the whole story
Vermont-based agency, KSV, hired Patrick McHugh as executive creative director and Rob Niccolai as client group director. Throughout his 20-year career, McHugh worked at … Read the whole story
CP+B Brazil, the newest of CP+B's eight global offices, was selected by AmBev/InBev to launch Corona beer in Brazil. The agency is also handling … Read the whole story