by Erik Sass
Omnicom Media Group has signed a $200 million per year deal with iHeartMedia, formerly known as Clear Channel Communications, to develop customized media programs … Read the whole story
by Steve McClellan
MDC Partners said today that it was combining the media operation of its ad shop Doner with Assembly, the media shop it created earlier … Read the whole story
by Joe Mandese
Days after announcing it will use Rentrak as its "local TV currency," Publicis' Zenith Media unit now says it is only a test that … Read the whole story
by Joe Mandese
In what may be the first significant acquisition of a major content marketing firm by an agency holding company, New York-based CHR Group has … Read the whole story
by Larissa Faw
Kodish will lead the global 350-person Strategy & Analytics capability with a remit to deliver effective data-driven strategies for clients. He will also be … Read the whole story
by Steve McClellan
The platform, called Collectively was developed by VICE Media's creative services division, VIRTUE, global sustainability non-profit Forum for the Future, and Purpose, an organization … Read the whole story
by Steve McClellan
The venture will combine the assets of Edelman content and experiential subsidiary Matter with those of a branded content specialist firm that UTA helped … Read the whole story
by Larissa Faw
The computer maker will use the sponsorship to promote its x360 Pavilion line of laptop computers. The effort, developed for HP by 180LA, includes … Read the whole story
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by Richard Whitman, Columnist
For those of you who hate the whole native advertising thing, here's yet another thing to hate. Vice Media's creative services division, Virtue, has … Read the whole story
COMMENTARY
by Gary Holmes
Television has had a pretty good run as the main driver of public opinion -- but events of the past few months make me … Read the whole story