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by Steve McClellan
The move marks a continued blurring of the lines between traditional PR and advertising territories in the digital era. Both disciplines have major stakes … Read the whole story
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by Richard Whitman, Columnist
Running an advertising agency these days is like partaking in a game of old school dodgeball except without any balls because the other team … Read the whole story
by Tyler Loechner
Publicis Groupe's VivaKi on Wednesday announced it is working with Publicis Health Media (PHM), the media planning and buying agency within PHCG (Publicis Healthcare … Read the whole story
by Larissa Faw
Striegel will report to Doug Ryan, President of Chicago-San Francisco, beginning immediately. She will be based in Chicago. Striegel arrives from Kimberly-Clark where she … Read the whole story
by Larissa Faw
With a campaign tagline inviting kids to "capture evil" and "unleash good," the creative team at 72andSunny decided to put a talking, mocking, kid-shocking … Read the whole story
by Steve McClellan
Starting in January, Wright -- who joined the IPG agency nearly a decade ago -- will work with Unilever and possibly other IPG clients … Read the whole story
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by Steve McClellan
The purchases include branding firm BrandsRock, digital shop Liquorice and Machine, which offers content marketing, PR and other services. The acquired agencies will be … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Advertising Week was a fine, frenetic mixture of industry announcements, brilliant initiatives, measurement advancements and sales directions this year. There was talk of Big … Read the whole story