The move marks a continued blurring of the lines between traditional PR and advertising territories in the digital era. Both disciplines have major stakes … Read the whole story
Running an advertising agency these days is like partaking in a game of old school dodgeball except without any balls because the other team … Read the whole story
Publicis Groupe's VivaKi on Wednesday announced it is working with Publicis Health Media (PHM), the media planning and buying agency within PHCG (Publicis Healthcare … Read the whole story
Striegel will report to Doug Ryan, President of Chicago-San Francisco, beginning immediately. She will be based in Chicago. Striegel arrives from Kimberly-Clark where she … Read the whole story
With a campaign tagline inviting kids to "capture evil" and "unleash good," the creative team at 72andSunny decided to put a talking, mocking, kid-shocking … Read the whole story
Starting in January, Wright -- who joined the IPG agency nearly a decade ago -- will work with Unilever and possibly other IPG clients … Read the whole story
The purchases include branding firm BrandsRock, digital shop Liquorice and Machine, which offers content marketing, PR and other services. The acquired agencies will be … Read the whole story
- COMMENTARY
Advertising Week was a fine, frenetic mixture of industry announcements, brilliant initiatives, measurement advancements and sales directions this year. There was talk of Big … Read the whole story
This is the kind of kid you want on your side if something goes awry. When Kevin's pet iguana Ralph goes missing, he doesn't … Read the whole story
JWT New York named Adam Kerj as chief creative officer. Kerj will report to Matt Eastwood, worldwide chief creative officer, and will be tasked … Read the whole story
Without a review, DDB Chicago was tapped by Kohler Co., a manufacturer of kitchen and bath plumbing products, to lead its national consumer advertising … Read the whole story
