Mad Blog
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"I love advertising because I love lying," a tuxedoed Jerry Seinfeld told a crowd of ad people last week while accepting an Honorary Clio at the 55thAnnual Clio Awards gala … Read the whole story
by Joe Mandese
In two big deals involving divisions of the world's largest advertising company, WPP, Nielsen rival Rentrak appears to be accelerating its momentum in the … Read the whole story
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by Richard Whitman, Columnist
Writing in Marketingland, Motivity Marketing CEO Kevin Ryan has some harsh words for you shysters out there who can't help yourselves from poaching clients … Read the whole story
by Larissa Faw
The campaign, from Cleveland ad shop Marcus Thomas, helps client Swisspers show women the dermatological dangers of not removing makeup. A video starring YouTube's … Read the whole story
by Steve McClellan
The selection came after a competitive pitch process. Prior to the review, the client did not have a lead ad shop orchestrating its advertising … Read the whole story
by Steve McClellan
The holding company has launched a new Web site to promote the pro-social and cause-related projects its agencies and clients are involved with as … Read the whole story
by Tyler Loechner
Kinetic Social has launched a new analytics dashboard it says helps bridge the gap between media planners and data scientists. In the words of … Read the whole story
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by Amy Corr
Dodge pays homage to its company founders John and Horace Dodge with a fictional tale and a sneak peak at the 2015 Dodge Challenger. … Read the whole story
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by Amy Corr
360i named Pierre Lipton as chief creative officer. Lipton will join the agency in November from M&C Saatchi New York, where he served as … Read the whole story
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by Amy Corr
Daiya Foods, a Vancouver-based manufacturer of twelve varieties of cheese and four frozen pizza flavors, all of which are dairy-, gluten- and soy-free, named … Read the whole story