That business, now owned by Bayer, was shifted to Mediacom from Initiative without a review. MediaCom has handled media duties for Bayer since 2011. … Read the whole story
Nissan CMO Roel de Vries is not happy with the current state of client agency relationships and says the proliferation of specialty agencies and … Read the whole story
Nielsen says a software glitch resulted in some TV ratings being attributed incorrectly among broadcast and syndication programming since March. But the TV measurement … Read the whole story
Dish Network is spoofing Volvo's "Epic Split" commercial with Jean Claude Van Damme for DishLatino consumers via its "Me Conviene" multicultural campaign. However, in … Read the whole story
The Minneapolis-based food giant has hired WPP shops Geometry Global, Rockfish, Kantar Retail, Bravo and Barrows. According to the client, the agencies will provide … Read the whole story
The agency has created an album featuring New York bands and artists who relate tales of their experiences with mental illness. There's also a … Read the whole story
Budweiser ads have majestic Clydesdales, while a campaign for Strongbow Hard Apple Cider has a slow-motion horse named Brian. "Cider at Its Bestest" debuted … Read the whole story
RPA hired Jason Tarantino as vice president, strategic planning director reporting to David Berne, senior vice president, director of strategic planning. Tarantino will direct … Read the whole story
Melrose Credit Union, Queens, NY, tapped Darling Agency, New York, as its first-ever advertising agency of record, following a month long review. Previous advertising … Read the whole story
