Mad Blog
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Earlier in the week, Apple and Facebook each revealed a new perk for their female employees: egg freezing and storage as a path of reproductive management for 20- and 30-something … Read the whole story
by Steve McClellan
Lindsay Pattison has been promoted to Global CEO of Maxus, the GroupM media agency. Pattison replaces Vikram Sakhuja, who had been in the role … Read the whole story
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by Richard Whitman, Columnist
Well this is interesting. Recently, two agencies were honored with Silver placements in the International category of Advertising Age's 2014 Small Agency Award. A … Read the whole story
by Larissa Faw
Advising clients on their social marketing isn't always easy, especially when agencies may be calling out mistakes or stupid decisions. But it is easier … Read the whole story
by Steve McClellan
Harmelin Media has been selected by Cumberland Packing Corp. to handle media chores for its sweeteners business after a three-month review. Harmelin will handle … Read the whole story
by Tyler Loechner
Marketers want -- even need -- data and analytics, but perhaps they are looking in the wrong places, or not looking at all. Nearly … Read the whole story
by Larissa Faw
This initiative was inspired by the newspaper's TimesMachine, a similar platform where subscribers can read complete issues of The New York Times in their … Read the whole story
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by Amy Corr
How do you stop water cooler gossip before it starts? This is the challenge facing one man in an ad for visiting Las Vegas. … Read the whole story
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by Amy Corr
Isobar hired Jeani Rodgers as global director of marketing communications. Based in London, Rodgers will report to Isobar's global CEO, Jean Lin and Dentsu … Read the whole story
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by Amy Corr
Medifast, a manufacturer and provider of clinically proven weight-loss products and programs, tapped GKV, as its agency of record, following a review. Most recently, … Read the whole story