by Larissa Faw
Advertising agency StrawberryFrog has teamed with Hollywood director Indrani and the charitable organization Afya Foundation, which helps deliver medical supplies and materials, to raise … Read the whole story
COMMENTARY
by Jamie Tedford, Op-Ed Contributor
Last week, photo- and video-sharing app Snapchat released an ad for Universal Pictures' film "Ouija," marking the first foray into ad monetization for the … Read the whole story
by Steve McClellan
Revenue was up 8.3% to $1.06 billion, with an organic revenue growth spurt of 6.3%, nearly three times the growth rate that the company … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
In marketing, sales, the agency business and leadership, being genuine and authentic is a requirement. When you don't have those qualities, your audience and … Read the whole story
by Tyler Loechner
Pixability, a programmatic video ad platform, this week announced the self-serve launch of its YouTube TrueView programmatic ad platform. YouTube's TrueView inventory lets consumers … Read the whole story
by Steve McClellan
The company has made several big acquisitions in recent years including last month's agreement to acquire Conversant (formerly known as ValueClick) for $2.3 billion. … Read the whole story
by Larissa Faw
Starcom MediaVest Group's Spark has entered into a new client relationship with Children's Miracle Network (CMN Hospitals) to provide pro-bono services for its fundraising … Read the whole story
by Steve McClellan
Minneapolis-based ad agency Olson has agreed to be acquired by Fairfax, VA-based consultant ICF International for $295 million. The deal is expected to be … Read the whole story
by Laurie Sullivan
Google filled the DoubleClick chest with more tools Wednesday -- 13 new tools, to be exact. The goal to cut production tasks for advertisers … Read the whole story
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by Richard Whitman, Columnist
Here's yet another in a long line of ad agency killers that's hyping itself and hoping to take over the world. OK, maybe not … Read the whole story