Slim Jim Revamps Its Website

by Amy Corr @MediaPostOTL, October 22, 2014

I haven't had a Slim Jim in ages, but the name brings back fond childhood memories -- and the remembrance that the product makes a decent convenience-store impulse buy. The brand has redesigned its web site, SlimJim.com, with quick snippets of content, targeting 18-29-year-old men. Created by Trisect, the site delivers fast humor, along with information on the popular meat snack. I like the small bits of content, not to mention the number of meaty options Slim Jim has to offer. Back in the day, your options were a regular or spicy meat stick. Now, the brand sells beef jerky and bacon jerky, among other items. See you at the convenience store!

redesign, web sites

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