MAD Agency Daily
Monday, October 27, 2014
  • Johnnie Walker Reviews Its Global Ad Agency Assignment

    BBH has handled creative duties as AOR for 15 years and is expected to participate in the review. Guy Escolme, global brand director, Johnnie … Read the whole story

  • JC Penney Launches Media Agency Review

    The retailer hasn't conducted a full-blown media agency review in over a decade, when Omnicom's OMD was awarded the account. Word of the review … Read the whole story

  • Tiffany's Selects WPP's MEC For $100 Million Global Media Account

    The selection follows the company's search earlier this year for a creative shop, and the winner in that contest was MEC sibling agency Ogilvy … Read the whole story

  • Smith Brothers To Lead Creative For T. Marzetti

    Smith Brothers' assignment includes branding and marketing efforts for Marzetti's Dressings, Dips and Salad Toppers, Sister Schubert's frozen rolls and Reame's Pasta, as well … Read the whole story

  • 160over90 Shows School Spirit For UCLA

    After two-plus years in the market with its "Optimists" campaign, the school's ad shop 160over90 is shifting the campaign's message from a focus on … Read the whole story

  • Southwest Plays Up Value Via Humor

    "They're still the big-hearted airline that champions value," Lara Bridger, group creative director, GSD&M, tells "Marketing Daily." "We wanted to capture that personality in … Read the whole story