BBH has handled creative duties as AOR for 15 years and is expected to participate in the review. Guy Escolme, global brand director, Johnnie … Read the whole story
Two makes a trend, right? Yes. Yes, it does. And the latest trend is sending agency employees on work exchange programs to inspire loyalty, … Read the whole story
The retailer hasn't conducted a full-blown media agency review in over a decade, when Omnicom's OMD was awarded the account. Word of the review … Read the whole story
The selection follows the company's search earlier this year for a creative shop, and the winner in that contest was MEC sibling agency Ogilvy … Read the whole story
Smith Brothers' assignment includes branding and marketing efforts for Marzetti's Dressings, Dips and Salad Toppers, Sister Schubert's frozen rolls and Reame's Pasta, as well … Read the whole story
After two-plus years in the market with its "Optimists" campaign, the school's ad shop 160over90 is shifting the campaign's message from a focus on … Read the whole story
"They're still the big-hearted airline that champions value," Lara Bridger, group creative director, GSD&M, tells "Marketing Daily." "We wanted to capture that personality in … Read the whole story
WEMO might be the closest thing to "The Jetsons" we'll ever see. For the record, I'm still waiting for my flying car... The technology … Read the whole story
FCB hired Tom Theys as executive vice president, global strategy. Theys will help the network's clients unlock business solutions that drive behavior change. He … Read the whole story
The New York Post tasked Goodby Silverstein & Partners New York to create a campaign, launching by the end of the year, consisting of … Read the whole story