by Joe Mandese
On the heels of its aborted "merger of equals" with Omnicom Group, Paris-based Publicis this morning announced a not-so-equal deal to acquire Boston-based marketing, … Read the whole story
-
by Richard Whitman, Columnist
Do you watch "Mad Men?" Silly question, I know. But have you seen the "Mad Men" spoof that Toronto-based agency Zulu Alpha Kilo did … Read the whole story
by Steve McClellan
The shop has adopted a strategic approach that plans unpaid media first, building a broader strategy from there. For many general media agencies, group … Read the whole story
by Steve McClellan
"The third quarter got tougher," said WPP CEO Martin Sorrell. "There was a lack of demand," he added, which was attributable at least in … Read the whole story
by Larissa Faw
The agency also did some research about the holiday finding that only 15% of people plan to purchase a costume for a child; 9% … Read the whole story
by Larissa Faw
The firm has named Jessie McGuire To Head U.S. Strategy, based in New York. McGuire's hiring signals the added importance the agency is now … Read the whole story
-
by Steve McClellan
The win is the latest in a string of victories for the WPP media shop that also includes the U.S. A-B InBev assignment, a … Read the whole story
by Laurie Sullivan
Google's Nest Labs publicly unveils Friday its first pop-up art installation in New York City's Herald Square. The Cube goes on display for three … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
This being Halloween, it brings to mind one scary thought: anyone who deals with mobile customers not, at the very least, experimenting with beacons. … Read the whole story