by Larissa Faw
When it completes its proposed $3.7 billion acquisition of Sapient, Publicis Groupe will rebrand the acquired company Publicis.Sapient, ensuring that clients and prospects know … Read the whole story
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by Richard Whitman, Columnist
Okay -- so everyone has heard that Publicis Groupe acquired tech-company-turned-agency Sapient for $3.7 billion, right? But did you hear what WPP kingpin Martin … Read the whole story
by Laurie Sullivan
With the collapsed Omnicom merger in May behind it, Publicis Groupe has reinvested in its advertising businesses -- making more than a dozen acquisitions … Read the whole story
by Joe Mandese
Leading ad industry associations this morning announced that former DMA chief Linda Woolley has been named president and CEO of TAG, a new joint-industry … Read the whole story
by Larissa Faw
The agency is attempting to improve its collaborative work process by installing over 120 beacons throughout its office that will track staffer movements in … Read the whole story
by Joe Mandese
On the heels of its aborted "merger of equals" with Omnicom Group, Paris-based Publicis this morning announced a not-so-equal deal to acquire Boston-based marketing, … Read the whole story
by Steve McClellan
Interpublic's PR shop DeVries Global has appointed Heidi Hovland as its new global CEO, the agency confirmed Monday. She effectively replaces Stephanie Smirnov, who … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
I don't know which to fear more: the possibility that the index is wrong, and the wobbling ad industry goes to its knees, or … Read the whole story