MediaPost Agency Daily
Friday, November 7, 2014
  • Dentsu Aegis Network Acquires Mobile Shop Fetch Media

    The price was not disclosed, but terms call for DAN to acquire an 80% stake in the mobile agency now, with an option to … Read the whole story

  • Havas Group Continues Its 2014 Turnaround In Q3

    Havas reported organic growth of 6% in the period and 5.8% for the first nine months of the year. Havas CEO Yannick Bollore termed … Read the whole story

  • Millennium Communications Cooks Up Digital No Yolks Campaign

    Developed by Millennium Communications, the digital-only campaign targets moms -- the No Yolks core shopper. "Noodles aren't pasta. Pasta isn't noodles. They aren't interchangeable," … Read the whole story

  • Horizon, MWW Give Back To Give Local America

    Last year, online fundraising platform Kimbia's first national crowdfunding event, Give Local America, raised over $53 million in one day without any national PR, … Read the whole story

  • Once Bitten, Twice Shy: DirecTV And The Movember Reveal

    Given all the sturm und drang of this week's midterm election coverage, plus nonstop news about Taylor Swift, it might have escaped your attention … Read the whole story

  • Mobile RTB Continues To Surge, As Does Rich Media Use

    The amount of players in the mobile real-time bidding space has increased significantly in the past year, and spend has more than doubled as … Read the whole story

  • Branded Video Hits Its Stride In Q3 2014

    Audiences chose to watch branded video more than 2.9 billion times in Q3 2014, due primarily to the continued global interest in World Cup … Read the whole story