Mediapsssst
Finally! Fetch happens! Gretchen would be so happy! Dentsu Aegis has acquired mobile ad agency Fetch. Fetch will retain its brand identity and work collaboratively with Dentsu Aegis Network's brand, … Read the whole story
The price was not disclosed, but terms call for DAN to acquire an 80% stake in the mobile agency now, with an option to … Read the whole story
Havas reported organic growth of 6% in the period and 5.8% for the first nine months of the year. Havas CEO Yannick Bollore termed … Read the whole story
Developed by Millennium Communications, the digital-only campaign targets moms -- the No Yolks core shopper. "Noodles aren't pasta. Pasta isn't noodles. They aren't interchangeable," … Read the whole story
Last year, online fundraising platform Kimbia's first national crowdfunding event, Give Local America, raised over $53 million in one day without any national PR, … Read the whole story
- COMMENTARY
Given all the sturm und drang of this week's midterm election coverage, plus nonstop news about Taylor Swift, it might have escaped your attention … Read the whole story
The amount of players in the mobile real-time bidding space has increased significantly in the past year, and spend has more than doubled as … Read the whole story
- COMMENTARY
Audiences chose to watch branded video more than 2.9 billion times in Q3 2014, due primarily to the continued global interest in World Cup … Read the whole story
After watching Nike Basketball's two-minute ad welcoming LeBron James back to Cleveland, how can you not root for the city and its loyal fans? … Read the whole story
SS+K hired Anthony DeBery as head of creative services. Most recently, he was creative manager at Saatchi & Saatchi, where he was responsible for … Read the whole story
Independent Austin-based firm HCB Health has been named global and U.S. agency of record for Alcon Surgical, a global developer and marketer of ophthalmic … Read the whole story
