Mediapsssst
Doing its part for Movember, GSD&M -- along with its MoPack Movember team -- is helping to spread the word about men's health with the launch of...wait for it...a Spanish … Read the whole story
Said the author, in a statement, "A Land Rover is part of the mental geography of almost every British person, I believe. Consequently, to … Read the whole story
In March, Prudential Center Executives tasked agency kirshenbaum bond senecal + partners with helping it craft a strong brand identity. This presented both a … Read the whole story
This month, Kettle is debuting this all-age Mad Libs mobile app via iTunes. And executives say this new app has been studiously designed to … Read the whole story
Semcasting, an audience targeting platform that uses IP addresses instead of cookies, on Wednesday announced its acquisition of The Marketing-Grid, a Buffalo-based ad agency … Read the whole story
"Women's Wear Daily" reports that Macy's' new app helps users find the looks they want by snapping a photo of outfits and uploading them, … Read the whole story
The Tokyo-based ad holding company reported a 10% gain in revenue for the first half of fiscal year 2014 that ended Sept. 30. But … Read the whole story
- COMMENTARY
While the demise of ad agencies due to digital disruption has long been prophesied, the evidence just doesn't point to such an outcome. The … Read the whole story
COMMENTARYTwo reports about programmatic advertising came out this week that appear to be in stark contrast to one another. On the one hand, Chango … Read the whole story
Most companies celebrate their anniversaries by looking back over past accomplishments, but Alger, a global asset manager based in New York City, is using … Read the whole story
Momentum Worldwide, part of Interpublic’s McCann Worldgroup, has appointed Matthew Gidley as its new Managing Director for the agency’s Chicago office. Most recently Director … Read the whole story
VML Qais has been appointed by Mumbai-based Mahindra & Mahindra as its Digital Agency, to lead the revamp of Mahindra’s corporate website mahindra.com. The revamp … Read the whole story
