MAD Agency Daily
Thursday, November 20, 2014
  • GroupM Negotiates New Kind Of Audience Guarantee With Conde Nast: Delivery Of 'Human Beings'

    GroupM today announced a deal with Conde Nast ensuring 100% "viewability of video and display ads" across the publisher's "digital assets." GroupM described the … Read the whole story

  • Dynamic Yield Puts Marketers In Control Of Online Efforts

    Dynamic Yield, an automated real-time content optimization engine, is introducing a new platform that gives marketers creative control over their online actions without the … Read the whole story

  • Droga5 Names Global CEO, CSO

    With more than 10 new accounts won in 2014 and increasing international needs of new and existing clients, Droga5 is positioning itself for continued … Read the whole story

  • Hey, Young People Get Lymphoma Cancers Too

    The Lymphoma Research Foundation (LRF) is teaming up with creative agency Raison D'Etre and production company Click 3X for a major awareness initiative to … Read the whole story

  • AAF Partners With generationOn To Amplify Youth Public Service Programs

    Through this partnership, generationOn service clubs with members ages 5-18 will be paired with AAF's vast network of over 200 college chapters to develop … Read the whole story

  • Context Trumps Audience For Native Targeting

    While native advertising is quickly becoming available through programmatic channels, media planners need to consider the inherent distinctions between native and display when formulating … Read the whole story