Mediapsssst
So Dentsu would like to make it known that it's not looking to make acquisitions in the digital space. Hmm. Of the mindset, Dentsu Aegis Network Chairman Tim Andree, speaking … Read the whole story
GroupM today announced a deal with Conde Nast ensuring 100% "viewability of video and display ads" across the publisher's "digital assets." GroupM described the … Read the whole story
Dynamic Yield, an automated real-time content optimization engine, is introducing a new platform that gives marketers creative control over their online actions without the … Read the whole story
With more than 10 new accounts won in 2014 and increasing international needs of new and existing clients, Droga5 is positioning itself for continued … Read the whole story
The Lymphoma Research Foundation (LRF) is teaming up with creative agency Raison D'Etre and production company Click 3X for a major awareness initiative to … Read the whole story
Through this partnership, generationOn service clubs with members ages 5-18 will be paired with AAF's vast network of over 200 college chapters to develop … Read the whole story
- COMMENTARY
While native advertising is quickly becoming available through programmatic channels, media planners need to consider the inherent distinctions between native and display when formulating … Read the whole story
I might be the only person not rocking a Fitbit nowadays. But after watching the brand's first-ever 60-second TV spot, that could change. The … Read the whole story
Patrick McKay joined Cole & Weber United as executive creative director. McKay will lead the creative team and serve as an integral part of … Read the whole story
Creative agency, Grenadier, has expanded its relationship with the Sunny Delight Beverages, taking on marketing duties for SunnyD, its flagship brand. The win is … Read the whole story
