MAD Agency Daily
Thursday, November 20, 2014
  • GroupM Negotiates New Kind Of Audience Guarantee With Conde Nast: Delivery Of 'Human Beings'

    GroupM today announced a deal with Conde Nast ensuring 100% "viewability of video and display ads" across the publisher's "digital assets." GroupM described the ... Read the whole story

  • Dynamic Yield Puts Marketers In Control Of Online Efforts

    Dynamic Yield, an automated real-time content optimization engine, is introducing a new platform that gives marketers creative control over their online actions without the ... Read the whole story

  • Droga5 Names Global CEO, CSO

    With more than 10 new accounts won in 2014 and increasing international needs of new and existing clients, Droga5 is positioning itself for continued ... Read the whole story

  • Hey, Young People Get Lymphoma Cancers Too

    The Lymphoma Research Foundation (LRF) is teaming up with creative agency Raison D'Etre and production company Click 3X for a major awareness initiative to ... Read the whole story

  • AAF Partners With generationOn To Amplify Youth Public Service Programs

    Through this partnership, generationOn service clubs with members ages 5-18 will be paired with AAF's vast network of over 200 college chapters to develop ... Read the whole story

  • Context Trumps Audience For Native Targeting

    While native advertising is quickly becoming available through programmatic channels, media planners need to consider the inherent distinctions between native and display when formulating ... Read the whole story