BIZ DEV: Grenadier Wins Marketing Duties For SunnyD

Creative agency, Grenadier, has expanded its relationship with the Sunny Delight Beverages, taking on marketing duties for SunnyD, its flagship brand. The win is an expansion of Grenadier's Fruit2O account duties, which the shop has handled since 2012. As Grenadier's founding client, Fruit2O led the way for the Barkley-partnered shop to open its doors. Grenadier's first work for SunnyD isn't expected until late 2015, so creative details are still in development. "Based on the work Grenadier has done for us on the Fruit2O brand, I felt they were the best partner to help us position SunnyD for breakthrough growth," said Michael L. Burton, chief marketing officer for SDBC. "They have the right blend of strategic insights and inspiring creative, and with their partnership with Barkley, the deep Millennial knowledge we need." SunnyD spent $13 million on measured media in 2013, according to Kantar Media. "Being awarded SunnyD is a testimony to our relationship and the work we've done together," added Rob Hofferman, partner at Grenadier. "The challenge of repositioning an iconic brand like SunnyD is what we were made for, and to be able to it for a great client partner like Mike makes it even more rewarding."
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