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by Richard Whitman, Columnist
So Cannes has Young Lions. Jonge Honden has Dutch Young Creatives. And India has Hot Young Creatives -- which I'm guessing wouldn't go over … Read the whole story
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by Richard Whitman, Columnist
Former JWT San Francisco and Visa marketing executive Kevin Burke has joined Square. Burke will oversee the acquisition of merchant customers for the brand … Read the whole story
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by Richard Whitman, Columnist
Toronto-based independent healthcare digital marketing agency Klick Health appears to be winning the YouTube view count competition when it comes to agency holiday messages. … Read the whole story
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by Richard Whitman, Columnist
Launching with a select list of agencies including Arc Worldwide, DDB California, Epsilon-Ryan, Possible, Rockfish and TeaLab, Amazon's Trusted Creative Partner program aims to … Read the whole story
by Larissa Faw
Perkins succeeds Founder Scott Goodson in the day-to-day management of the agency, although Goodson retains the CEO position. The shop is majority-owned by PR … Read the whole story
by Larissa Faw
The chain, which operates 167 stores in Arizona, California and Nevada, is introducing the "Smarter Market" campaign with ad agency Ignited. The overall concept … Read the whole story
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by Steve McClellan
The client said that MRM, part of McCann Worldgroup would serve as "strategic creative partner," and help develop an integrated communications program to target … Read the whole story
by Larissa Faw
Insurer Genworth is working with Spark SMG and its sibling branded content and entertainment division LiquidThread to create an integrated partnership running across the … Read the whole story
COMMENTARY
by Mallory Russell
It's no secret that viewership of branded video is on an upswing. Average viewership of the top 10 branded video campaigns increased from 69.4 … Read the whole story
by Steve McClellan
It's fitting that MediaPost Creative All Star Eric Grunbaum, a founding partner and Executive Creative Director at Apple's bespoke advertising agency TBWA\Media Arts Lab, … Read the whole story