MAD Agency Daily
Friday, December 26, 2014
  • MEC Expands Its U.S. Healthcare Offering With 2 New Pharma Wins

    The GroupM agency is wrapping up 2014 with some major momentum. The pharma victories -- including assignments from Biogen Idec and Otsuka America -- … Read the whole story

  • Media Trends 2015: Precision TV, Everyday Memes, And Media With 'Pace And Purpose'

    That's according to executives at Starcom MediaVest Group who live and breathe those trends daily. In 2015, the new social tentpole is the everyday. … Read the whole story

  • Publicis Groupe Extends Sapient Tender Offer Deadline For A Second Time

    The new deadline is Jan. 7. As of Dec. 23, nearly 80% of eligible Sapient shares had been tendered. The holding company agreed to … Read the whole story

  • The Next Big Thing(s) For Online Advertising: Predictions for 2015

    The online advertising world is both exciting and challenging, as it often changes overnight. Blink, and you may miss out on a key development. … Read the whole story

  • Client of the Year: T-Mobile

    Three years ago, few would have predicted T-Mobile would be the talk of the wireless industry. Holding a secure fourth-place position in a four-horse … Read the whole story