• by Richard Whitman , Columnist, December 25, 2014

Well, it's almost the New Year -- and so that means it's time for a new Web site, right? Seems that's what Geary LSF has been thinking. The agency just launched a new one. But wait, before you yawn and fall asleep over this non-news of yet another ad agency launching yet another new Web site, read on.

For its site relaunch, the agency has chosen to focus on something very interesting. And something most agencies haven't yet chosen to focus on. So what's this new, new thing? Omni-channel marketing, that's what. Some of you are like, "Wait, what? What's omni-channel marketing?"

Put simply, omni-channel marketing is the practice of ensuring the customer experience is exactly the same whenever and wherever they come into contact with the brand. Oh and it's way more than just making print ads look like TV ads and billboards look like Web sites. Oh, no. It's much, much more. It involves mobile, in-store, eCommerce and more. Basically, omni-channel marketing aims to ensure that not only is the experience the same no matter which channel the customer chooses to experience the brand but also that the integration and hand-off between those channels is entirely seamless.