by Steve McClellan
It's the holding company's latest and biggest bet to date that sports content will prove to be a lucrative marketing opportunity for clients. Bruin … Read the whole story
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by Richard Whitman, Columnist
New Orleans-based Peter Mayer eschewed the Christmas card thing and went with an effort to help everyone keep their New Year's resolutions. Read the whole story
by Joe Mandese
LAS VEGAS -- Many brand marketers make the annual pilgrimage to CES in search of the next big thing. On Monday, a team from … Read the whole story
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by Richard Whitman, Columnist
It's like Martin Sorrell is on some kind of rampant Tom Cruise "Show me the money!" crusade these days. If you do a Google … Read the whole story
by Larissa Faw
The research firm recently released Forrester Wave: Innovation Agencies, Q4 2014 to examine the state of the innovation agency market and compare the core … Read the whole story
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by Richard Whitman, Columnist
If you had to pick a list of the best ads you would like to keep you company while you were on a desert … Read the whole story
by Karl Greenberg
As vehicles move toward both autonomous function and greater entertainment-connected integration, CES is becoming as big a stage for automakers' ambitions as the show … Read the whole story
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by Richard Whitman, Columnist
Gaming magazine Global Gaming Business has selected Rich Sullivan, CEO and executive creative director at Red Square Gaming, one of its 25 People to … Read the whole story
by Larissa Faw
T3's new work on 7-Eleven's digital strategy will begin immediately with the first campaign rolling out in the spring of 2015. The appointment follows … Read the whole story
by Steve McClellan
Lynn Power has been promoted to president, J. Walter Thompson New York. And Claire Capeci has been elevated to the new role of global … Read the whole story
by Larissa Faw
Many admit they don't believe in the strength of their own resolve. Only half of those surveyed by Horizon Media said they expect to … Read the whole story
by Steve McClellan
Bamber's appointment is the latest move by Arnold, part of Havas Group, to strengthen its New York management team. Bamber was previously Chief Strategy … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Ad Hunter claims to turn ad blocking in apps into a game that ultimately benefits consumers and publishers...maybe even advertisers. Yeah, I had a … Read the whole story
COMMENTARY
by Joseph Jaffe
On vacation in Cape Town, my family and I would often place all our phones on a pile in the middle of the table … Read the whole story