Commentary

The Martin Agency CCO Picks His Best 'Desert Island' Ads

If you had to pick a list of the best ads you would like to keep you company while you were on a desert island, which ads would you choose? Well, The Martin Agency CCO Joe Alexander has offered up his picks.

Of his selections, Alexander said: "When you make a list like this, you inevitably leave off so much great stuff. Apologies. I also didn’t include radio, digital, outdoor, social, etc. I stuck to print and TV -- with one exception -- to keep the list from getting unruly. Two things I would say about everything here: One, the ideas and executions are timeless. They are just as relevant today as they were when they first appeared. Two, I wish I had them in my book."

On his list are VW Snowplow, Canal+: The Bear, Rolling Stone Perception versus Reality, I Never Read the Economist, IKEA Lamp, Geico Caveman ads, BMW The Hire, Aaron Burr's Git Milk ad, Apple Think Different, ESPN SPortscenter, and Nike Just Do It.

Do you agree with his list? What would you choose if you had to pick your favorites?

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