by Steve McClellan
In addition to executing buys for the client, Initiative will manage brand media strategy, video investment and analytics for the company, known by many … Read the whole story
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by Richard Whitman, Columnist
"Procurement-led." Perhaps the last thing any agency participating in an account review wants to hear. Read the whole story
by Larissa Faw
This month, European Wax Center (EWC), creative AOR StrawberryFrog New York, PR agency Corbin-Hillman and Spark, the brand's media strategy and buying partner, are … Read the whole story
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by Richard Whitman, Columnist
Yeah, we've all seen this before. The big pivot brands make when they think there's a better trend to ride. And after all, social … Read the whole story
by Steve McClellan
The Omnicom ad shop was selected by the Society for Creative Advertising for digital chores, following a formal review. The Martin Agency was the … Read the whole story
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by Richard Whitman, Columnist
DDB Chicago is pleased with its American Cancer Society win this week. The organization has selected the agency to handle all of its creative … Read the whole story
by Steve McClellan
The scope of work includes strategy, campaign development, marketing and creative services. The selection, made after an agency search conducted internally, comes as Legoland … Read the whole story
by Larissa Faw
The campaign's concept focuses on how Office Depot and OfficeMax can help equip small business owners and consumers with the gear they need to … Read the whole story
by Larissa Faw
The promotion signals the increasingly important role that design plays in the agency's work and the shop's view that the discipline sits at the … Read the whole story
COMMENTARY
by Paul Roetzer
The writing is on the wall. Creative agencies need to be technology companies, too. Yes, there will always be a demand for agencies that … Read the whole story