by Steve McClellan
The selection came after a review in which GroupM's Maxus, the client's buying incumbent, also participated. PHD will handle the assignment out of its … Read the whole story
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by Richard Whitman, Columnist
As if we really needed another Super Bowl ad performance metric. Read the whole story
by Joe Mandese
Havas this morning unveiled a new unit devoted to servicing media for luxury brands. The unit, named LuxHub, is headquartered in the fashion hub … Read the whole story
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by Richard Whitman, Columnist
Martin Sorrell isn't the only man who gets to have all the acquisition fun these days. Yannick Bollore is having his slice of pie … Read the whole story
by Steve McClellan
The deal is based in part on the agency's belief that mobile-first strategies will be a driver of significant change in how advertisers strategically … Read the whole story
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by Richard Whitman, Columnist
Arnold, which just had its relatively new Boston office open floor plan profiled in the Boston Globe -- heaven help you all -- has … Read the whole story
by Larissa Faw
With the addition of Old Navy to its client roster, the agency is setting up shop in San Francisco, where it intends to create … Read the whole story
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by Richard Whitman, Columnist
As Chicago Business Journal columnist Lewis Lazare insightfully writes: "Perhaps for understandable reasons, this time around, C-K [Cramer-Krasselt Chicago] opted not to select a … Read the whole story
by Joe Mandese
Walking through Huge's open loft-like workspace in the DUMBO section of Brooklyn, NY, it's not unusual to see people poring over wireframes - the … Read the whole story
by Larissa Faw
Swann Auction Galleries is offering a wide variety of vintage advertising art - largely from the 1950s - in its upcoming Illustration Art Auction … Read the whole story
COMMENTARY
by Katie Meier
Meet Sensorium, a research center for cross-disciplinary innovation in everything from wearables to the immersive environments they will give us access to. We're at … Read the whole story