• by Richard Whitman , Columnist, January 13, 2015

Martin Sorrell isn't the only man who gets to have all the acquisition fun these days. Yannick Bollore is having his slice of pie too. The Havas Group just purchased German health-focused ad agency Bird & Schulte Advertising.

Of the acquisition, Bollore said, "The Bird & Schulte team, its culture and entrepreneurial spirit are all a great fit with Havas Health, and I am delighted to welcome them to our group. We share roots in collaboration with clients and teams. Additionally, Bird & Schulte operates with the same focus on creativity that we strongly value across our entire Havas network."

Havas Health CEO Donna Murphy added, "Our partnership will combine industry-leading strategy and insight with highly honored creativity to deliver best-in-class results for our clients with a greater market reach,. We believe that Bird & Schulte's broad health and wellness brand-building expertise, its deep talent pool and its future-forward business model will add great value for our clients."

Bird & Schulte Advertising co-founders Jeremy Bird and Dr. Monika Schulte will continue to serve as joint managing directors of the agency which will be renamed Havas Life Bird & Schulte. Oy! What a mouthful! 

But Schulte is quite happy and of the acquisition, said, "We are excited to be joining the Havas family. Through shared strategy, planning and account resources provided by Havas Health, Havas Life Bird & Schulte will be able to fulfill the needs of a far more significant client base. It will allow us to continue our sustained growth while ensuring that we offer the same service, support and quality that our existing clients have come to expect."  ;