Specialty bakery chain Nothing Bundt Cakes has selected Dallas-based agency Moroch as its national agency of record. 

Moroch will now lead performance-focused media and marketing (but not creative) to support the brand’s growth. Measured media spending for the client was estimated at nearly $25 million in 2024, according to agency research firm COMvergence.  

The brand, also headquartered in the Dallas area, had previously worked with PMG which had served as creative and media AOR.  

With more than 700 locations nationwide, Nothing Bundt Cakes has become the nation’s largest specialty cake company, according to the firm. 

It’s the second big win for Moroch this month. Earlier it landed Kubota Tractor’s digital media AOR, serving 1,000 dealerships across the U.S. 

And the win adds to Moroch’s client roster of retail food accounts, including McDonald’s and Velvet Taco. 

The agency has recently launched campaigns for SuperCuts, Planet Fitness, and Midas.