• by Teresa Buyikian , Yesterday

Visual assets created by Anomaly.

A new campaign for Bulleit Frontier Whiskey celebrates the people who walk the walk over those who just talk the talk.

The brand’s “Doing Over Dreaming" ads, created with Anomaly, salute “the moments when ideas get sparked over a drink, scribbled on a napkin, and turned into something real…  the risk-takers who get up, get moving and get sh*t done,” per the brand. 

The campaign has four 15-second video spots with photography highlighting Bulleit Bourbon and Bulleit Rye. In one, seen here, the Bulleit bottle is the star, surrounded by its bright orange label color and bold black type, with lines such as “We could talk ‘bout notes of this and hints of that, but talk is cheap, and we’ve got bourbon to drink."

"Bulleit has always been a whiskey rooted in action. This campaign is a reflection of that spirit, where big ideas meet bold momentum," says Johannah Rogers-Omishore, brand director at Diageo for Bulleit Frontier Whiskey. "That restless creation fuels Bulleit to explore the frontiers of whiskey."

The campaign runs across the brand's social channels and digital, social, national TV and in-cinema. Out-of-home executions include bus wraps, train exteriors, wallscapes, digital bulletins, a digital mobile boat and full building signage.

The brand is also partnering with First We Feast, a media brand “focused on merging food, drinks and pop culture,” to create a new content series, “One More Round.” The series will “spotlight three influential voices in culture today about how they turn ambition into reality with the same energy that fuels Bulleit's whiskey.” The series will go live in the fall.