I wasn't expecting this big, emotional, Super-Bowl-type spot promoting the Golden Arches to pop up during the Golden Globes. But there it was: the stirring, food-free, children's chorus-sweetened 60-second "Signs." Read the whole story
That's according to a new Havas Worldwide study that reports that one in three adults say technology is destroying family life and half believe … Read the whole story
Weber Shandwick is continuing its foray into in areas previously handled only by advertising agencies. Read the whole story
Delta Faucet Company is sponsoring Animal Planet's Treehouse Masters series by awarding one winner the Ultimate Treehouse complete with a fully functional kitchen and … Read the whole story
Just a few months ago, McKinney was selected by Carmax to handle the brand's creative. Less than a year before that, former Scotts Miracle-Gro … Read the whole story
The review comes shortly after a creative agency review where Cheil ad shop McKinney prevailed, replacing Silver + Partners, which did not defend. There … Read the whole story
In perhaps the strangest manner ever, Connect Marketing Owner Clint Powell is asking brands to smell themselves in an effort to determine what makes … Read the whole story
Sarah Kramer is promoted to chief operating officer. Melissa Shapiro, formerly EVP, group director, investment, is promoted to president, investment. She replaces Christine Merrifield, … Read the whole story
DigitasLBi developed the strategy and executed the company's new digital look, which includes the redesign and launch of the new pb.com. Under the five-month … Read the whole story
Why talk and chew gum when you can chew gum and speak using armpit farts? That's the gist of one of Juicy Fruit's new … Read the whole story
McCann Worldgroup promoted Harjot Singh to regional strategy director for Europe and Craig Bagno to regional strategy director for North America. Both Bagno and … Read the whole story
Child's Play Communications was tapped by Filip Technologies to support the launch of its FiLIP2 next generation wearable phone, smart locator and watch for … Read the whole story