MAD Agency Daily
Wednesday, February 4, 2015
  • Realogy Puts $115 Million Media Assignment In Play

    Sources say the realty giant has issued an RFP for its media assignment, although a company rep declined to confirm or deny that a … Read the whole story

  • Forge Worldwide Scoops Up Friendly's Account

    The Boston-based agency will oversee television, radio, print and out-of-home advertising. In addition, Forge will support the Friendly's team as it focuses on its … Read the whole story

  • Spotting The Trendspotting Lists

    Los Angeles-based advertising agency Ignited has sifted through more than 100 trend reports to identify 15 key trends for 2015 from the most relevant … Read the whole story

  • Dentsu Aegis Expands Indian Holdings With Purchase Of WATConsult

    The purchase price is estimated at $30 million. Dentsu said the agency would become part of Dentsu Aegis Network's global digital marketing agency Isobar … Read the whole story

  • Superpretzel Encourages Moms To Return To Basics

    This is the first time the pretzel brand has launched a targeted, emotional appeal nationally, says 160over90's Cory McCall. "The new 'We Make the … Read the whole story

  • McCann Appoints Eric Silver Regional CCO North America

    Silver joins McCann from his own agency, Silver+Partners, which is closing. In November, Silver's agency lost a major account, Carmax, which appointed McKinney as … Read the whole story

  • Giving Super Bowl Ads a Second Life Online

    Now that the smoke has cleared - for everyone except Pete Carroll - many Super Bowl ads are having a second life online as … Read the whole story