by Joe Mandese
Publicis' Starcom MediaVest Group this morning will announce a deal with digital TV set-top data firm FourthWall Media that will enable the agency and … Read the whole story
-
by Richard Whitman, Columnist
If a page full of animated gifs sharing the glee every FCB employee expressed during the agency's global meeting held this week are to … Read the whole story
by Steve McClellan
The holding company and Elliott, one of its large shareholders, which had been pressing for a possible sale of the company and which had … Read the whole story
-
by Richard Whitman, Columnist
It's really kind of sad that a press release has to be issued to celebrate the fact that a female agency CEO has now … Read the whole story
by Larissa Faw
In the fast-food category, a non-Super Bowl advertiser with an active social media presence had higher scores across all measurable metrics than its closest … Read the whole story
-
by Richard Whitman, Columnist
In a sort of a head-scratcher, BBH New York is making a big deal out of the promotion of Head of Talent Management Armando … Read the whole story
by Steve McClellan
The big Australian independent shop was at one time controlled by Enero, the parent of Naked Communications. The deal calls for Dentsu Aegis to … Read the whole story
-
by Richard Whitman, Columnist
According to AdWeek sources, hardware chain Ace Hardware has initiated a creative review and that RFPs are out to agencies. There's no word on … Read the whole story
by Larissa Faw
In this role, Sherman will innovate with client teams to create cross-channel social campaigns that integrate media, technology and analytics to maximize engagement. She … Read the whole story
by Larissa Faw
The ad, developed by KraftWorks NYC, is for swimsuit brand SwimsuitsForAll, a specialist in plus-sized swim apparel. Last year, the brand did a social … Read the whole story
COMMENTARY
by Dan Carmody
As search marketing experts, we are constantly trying to find ways to improve performance. Tapping third party data to do so opens up a … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The uses of beacons are expanding considerably from their early days not that long ago when many viewed them as a location device that … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The spat between Omnicom Media and Channel 5 is more interesting for its impact on clients rather than how it all started. The point … Read the whole story