Publicis' Starcom MediaVest Group this morning will announce a deal with digital TV set-top data firm FourthWall Media that will enable the agency and … Read the whole story
If a page full of animated gifs sharing the glee every FCB employee expressed during the agency's global meeting held this week are to … Read the whole story
The holding company and Elliott, one of its large shareholders, which had been pressing for a possible sale of the company and which had … Read the whole story
It's really kind of sad that a press release has to be issued to celebrate the fact that a female agency CEO has now … Read the whole story
In the fast-food category, a non-Super Bowl advertiser with an active social media presence had higher scores across all measurable metrics than its closest … Read the whole story
In a sort of a head-scratcher, BBH New York is making a big deal out of the promotion of Head of Talent Management Armando … Read the whole story
The big Australian independent shop was at one time controlled by Enero, the parent of Naked Communications. The deal calls for Dentsu Aegis to … Read the whole story
According to AdWeek sources, hardware chain Ace Hardware has initiated a creative review and that RFPs are out to agencies. There's no word on … Read the whole story
In this role, Sherman will innovate with client teams to create cross-channel social campaigns that integrate media, technology and analytics to maximize engagement. She … Read the whole story
The ad, developed by KraftWorks NYC, is for swimsuit brand SwimsuitsForAll, a specialist in plus-sized swim apparel. Last year, the brand did a social … Read the whole story
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As search marketing experts, we are constantly trying to find ways to improve performance. Tapping third party data to do so opens up a … Read the whole story
COMMENTARYThe uses of beacons are expanding considerably from their early days not that long ago when many viewed them as a location device that … Read the whole story
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The spat between Omnicom Media and Channel 5 is more interesting for its impact on clients rather than how it all started. The point … Read the whole story
Tanning beds might leave you with a killer tan, but they also might kill you. Just one tanning session increases the risk of melanoma … Read the whole story
Leo Burnett Chicago named Nancy Hannon as executive vice president, executive creative director to manage creative teams behind Kraft brands including Philadelphia Cream Cheese, … Read the whole story
Ryder System, a commercial fleet management and supply chain solutions company named CP+B Miami as its agency of record. The agency will be responsible … Read the whole story
