• by Amy Corr  @MediaPostOTL, February 5, 2015

Tanning beds might leave you with a killer tan, but they also might kill you. Just one tanning session increases the risk of melanoma by 20%, according to Mollie's Fund, a not-for-profit melanoma awareness organization. To convince tanners about the dangers of tanning beds, Mollie's Fund took to the streets of New York's Time Square and offered users a free tanning session. Customers who tried to redeem the coupon were led down a hallway and straight to their funeral. A room was set up like a church with mourners sitting in pews. A tanning bed was used as a casket and each consumer's picture was placed atop the tanning bed next to the words "R.I.P." Each visitor was then shown a video about the deadly side effects of tanning. Watch it here, created by Area 23.