by Joe Mandese
WPP research and data unit Kantar continues to restructure around strategic alliances giving it a better footing in the global audience measurement marketplace, this … Read the whole story
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by Richard Whitman, Columnist
Some companies are rethinking the whole open concept thing. Read the whole story
by Steve McClellan
Company CEO Yannick Bollore attributes the improved performance to "trust our clients place in us," as well as to talented staff and "the excellent … Read the whole story
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by Richard Whitman, Columnist
CP+B has announced the .GIFYS, its second annual award show celebrating the animated GIF. The agency has opened public voting today as a group … Read the whole story
by Larissa Faw
Full-year organic growth was just 2%, but Publicis CEO Maurice Levy told analysts that he believes the company can sustain Q4 momentum, helped in … Read the whole story
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by Richard Whitman, Columnist
Publicis Brazil has launched Publicis Kids, a mini-agency located in KidZania, a Mexican theme park chain in Sao Paulo. Publicis Kids is a place … Read the whole story
by Steve McClellan
The assignment came without a formal review. Mithun (formerly Campbell-Mithun) is tasked with developing integrated campaigns for the 147-year-old brand whose portfolio includes an … Read the whole story
by Joe Mandese
On the eve of Publicis' 2014 earnings release, CEO Maurice Levy shared some surprising anxieties about how the so-called "sharing economy" could impact classical … Read the whole story
by Larissa Faw
That's one finding from new research from Horizon Media. Three in four adults (73%) will send a Valentine's greeting this year, with half (48%) … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Advertising agencies are planning to increase their use of programmatic ad tech in 2015, but that doesn't mean they fully trust it. In fact, … Read the whole story