Mediapsssst
The problem with content marketing, of course, is that everyone is trying to do it and most are doing it very, very poorly. Read the whole story
Roomba's parent company, iRobot, is rethinking its brand status under its new media agency of record Spark, sources say. The agency part of Starcom … Read the whole story
The deal comes after nine months of collaboration between the parties. It will provide Havas clients with access to more than 5,000 publishers worldwide … Read the whole story
The new agreement, which was approved by U.S. Bankruptcy Court Judge Alan Ahart late last month, is just the latest bizarre twist in the … Read the whole story
Marketing apologies continue to rack up in numbers, but the latest one from Krispy Kreme U.K. puts the icing on the donuts. Perhaps those … Read the whole story
Fluent has big plans for its new platform. The agency plans to quickly increase Streak Media's readership from 20,000 to 125,000 subscribers at more … Read the whole story
Forrester Research ranks Razorfish Global as a Leader in providing marketing and advisory services in the business-to-consumer space behind sibling agency SapientNitro, Deloitte and … Read the whole story
The campaign generated over 1.6 million personalized eCards. "In particular, the eCard element of this initiative was a hugely successful component, as it invited … Read the whole story
- COMMENTARY
A few years ago, I was moderating a panel on mobile advertising. The room was full of marketers. One audience member lamented, "Why don't … Read the whole story
Don't be afraid to party with glitter. Pandora/Huggies create "baby making" radio station. Let's launch! Read the whole story
Leo Burnett Group tapped Bob Raidt as global president of Arc, the brand activation agency within Leo Burnett. Raidt will oversee business strategy and … Read the whole story
Friendly's Ice Cream, tapped Forge Worldwide as its strategic and creative agency. Forge Worldwide will create television, radio, print and out-of-home advertising. Additionally, the … Read the whole story
