by Larissa Faw
The new approach is designed to better connect brand and consumer moods in a bid to make radio ads more effective. The agency plans … Read the whole story
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by Richard Whitman, Columnist
Have you ever tried to explain what you do for work to your relatives? Read the whole story
by Steve McClellan
The incumbent is Publicis Groupe's Starcom, which won the Darden assignment in 2010. Last year, amid a battle with disgruntled shareholders, the client sold … Read the whole story
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by Richard Whitman, Columnist
Sometimes agencies like to open art galleries to either display their own work or the work of others to inspire creativity within the agency. … Read the whole story
by Larissa Faw
If so, the Best Picture Award may go to "Birdman," according to an analysis by Amobee Intelligence. But social media chatterers believe Richard Linklater … Read the whole story
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by Richard Whitman, Columnist
Are you kidding me? Horizon Media has announced a mood-based roadmap for planning audio investments. It's a process that they claim creates recommendations based … Read the whole story
by Steve McClellan
The acquisition comes as the holding company is restructuring its Canadian operations in Toronto and Montreal around its Village model, where it houses all … Read the whole story
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by Larissa Faw
Last year the conference promoted its schools with a basketball-centric campaign during March Madness. Now it is telling the next chapter in the conference's … Read the whole story
COMMENTARY
by Eric Korsh
Yesterday, news broke of a huge gauntlet that Google has thrown down. In layman's terms, Google has basically stated that brands engaging directly with … Read the whole story