Zico Coconut Water tapped David&Goliath as its agency of record, following a three-month review. Butler, Shine, Stern & Partners previously handled the account. The agency will handle
strategy, traditional and non-traditional creative. First work will launch in second quarter of 2015. Earlier this year, the brand launched "Zico Crack Life Open," a national campaign featuring
Jessica Alba. Zico spent $7.9 million on measured media in the first nine months of 2014, according to Kantar Media.
