MAD Agency Daily
Monday, February 23, 2015
  • Horizon Media Developing Mood-Based Audio Planning Tool

    The new approach is designed to better connect brand and consumer moods in a bid to make radio ads more effective. The agency plans … Read the whole story

  • Darden Puts $200 Million Media Assignment In Review

    The incumbent is Publicis Groupe's Starcom, which won the Darden assignment in 2010. Last year, amid a battle with disgruntled shareholders, the client sold … Read the whole story

  • And The Oscar Goes to... 'Birdman' (If Social Media Is Any Indication)

    If so, the Best Picture Award may go to "Birdman," according to an analysis by Amobee Intelligence. But social media chatterers believe Richard Linklater … Read the whole story

  • Havas Acquires mCommerce Specialist Plastic Mobile

    The acquisition comes as the holding company is restructuring its Canadian operations in Toronto and Montreal around its Village model, where it houses all … Read the whole story

  • A-10, 160over90 Celebrate Student-Athletes

    Last year the conference promoted its schools with a basketball-centric campaign during March Madness. Now it is telling the next chapter in the conference's … Read the whole story

  • Google's Latest Land Grab

    Yesterday, news broke of a huge gauntlet that Google has thrown down. In layman's terms, Google has basically stated that brands engaging directly with … Read the whole story