The new approach is designed to better connect brand and consumer moods in a bid to make radio ads more effective. The agency plans … Read the whole story
Have you ever tried to explain what you do for work to your relatives? Read the whole story
The incumbent is Publicis Groupe's Starcom, which won the Darden assignment in 2010. Last year, amid a battle with disgruntled shareholders, the client sold … Read the whole story
Sometimes agencies like to open art galleries to either display their own work or the work of others to inspire creativity within the agency. … Read the whole story
If so, the Best Picture Award may go to "Birdman," according to an analysis by Amobee Intelligence. But social media chatterers believe Richard Linklater … Read the whole story
Are you kidding me? Horizon Media has announced a mood-based roadmap for planning audio investments. It's a process that they claim creates recommendations based … Read the whole story
The acquisition comes as the holding company is restructuring its Canadian operations in Toronto and Montreal around its Village model, where it houses all … Read the whole story
Last year the conference promoted its schools with a basketball-centric campaign during March Madness. Now it is telling the next chapter in the conference's … Read the whole story
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Yesterday, news broke of a huge gauntlet that Google has thrown down. In layman's terms, Google has basically stated that brands engaging directly with … Read the whole story
M&M's tweaked a current movie theater ad to run during the Academy Awards. That movie theater version served as a PSA asking audiences to … Read the whole story
Pereira & O'Dell promoted Jonathan Woytek to executive creative director to oversee west coast clients such as Skype, Intel, Coca-Cola Latin America, 1-800-Contacts and … Read the whole story
Zico Coconut Water tapped David&Goliath as its agency of record, following a three-month review. Butler, Shine, Stern & Partners previously handled the account. The … Read the whole story
