MAD Agency Daily
Wednesday, February 25, 2015
  • Dentsu Agency mcgarrybowen Resigns Sears Account

    The resignation comes amid a consolidation review by the struggling Chicago-based department store chain, which spends an estimated $500 million to $600 million annually … Read the whole story

  • Long-Tail TV Nets Join Magna Consortium: Want To Develop Data-Based, Programmatic Buys

    Interpublic's Mediabrands unit has formed an alliance with more than 15 television networks to develop and organize data and technology that would enable the … Read the whole story

  • Hard Rock Selects The Fearless Group For Media Duties

    The company indicated that Fearless Group, based in New York, will provide strategic analysis and implement advertising buys in the digital and mobile media … Read the whole story

  • Out There Lands Farfetch, Roberto Cavalli

    The fashion branding specialist was selected by Farfetch to guide its media strategy, which includes its first-ever advertising campaign. Meanwhile, Roberto Cavalli awarded worldwide … Read the whole story

  • With Help From Ad Shop Mono, Sperry Top-Sider Is Rebranding

    The rebrand coincides with the iconic shoe company's 80th anniversary. Parent company Wolverine Worldwide is fueling the brand with lots of new resources, including … Read the whole story

  • Brands And Social: Don't Just Farm It Out

    There's a lot of demand right now for social media support, and therefore a lot of solutions. Choose wisely and to get the best … Read the whole story