Rosetta is forming a partnership with Adobe to launch the Nexus Engine, with significantly expanded capabilities through the Adobe Marketing Cloud, which processes more … Read the whole story
The open office concept is quite prevalent these days but far less productive than old-school office space. Read the whole story
Like Vice Media, BuzzFeed and other enterprising publishers, Thrillist Media Group has officially hatched its own ad agency. Yet The CoLab -- short for … Read the whole story
Are we really still talking about silos in the ad world? Didn't those silos come crashing down in, like, 1998? Well, perhaps not for … Read the whole story
The holding company said the deal reflects its strategy of "developing its integrated services in fast-growing and important markets and sectors and strengthening its … Read the whole story
If there's one sure thing about Saatchi & Saatchi's Kevin Roberts, it's that there is no sure thing. The dude is unpredictable. Just last … Read the whole story
The beef jerky brand is introducing a multi-million dollar spring ad, marketing and promotional campaign in order to raise its brand awareness and differentiate … Read the whole story
Hayes has two decades of experience in developing digital and integrated marketing solutions for brands. He comes to Code and Theory from Critical Mass, … Read the whole story
It's one of the brand's first national branding efforts and is running only in the U.S. Print creative is designed for viral postings, point-of-purchase … Read the whole story
There's almost nothing worse than seeing a great piece of content from a brand, then realizing it was an anomaly. Like your new favorite … Read the whole story
We hear industry pundits assert that 2015 will be the year of the connected TV, with some 138 million units of Internet-enabled television units … Read the whole story
A song for ugly people. Ving Rhames is the face of ADT. Let's launch! Read the whole story
McKinney promoted Laura Suchoski to social media director. She will report to and work with chief digital officer Jim Russell to steer the agency's … Read the whole story
Stafford Air & Space Museum in Weatherford, OK named RPM Advertising in Chicago as its agency of record. Founded in 1981 by astronaut Lt. … Read the whole story