Mad Blog
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Remember when, 20 or so years ago, anyone walking around in public shouting into a cell phone was considered a nuisance (or an asshole)? Well, soon early-ish adopters will be … Read the whole story
by Larissa Faw
Late last year, MRY Chief Strategy and Innovation Officer Matt Rednor had enough with agency inefficiencies and quit. "Most creative agencies have it wrong," … Read the whole story
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by Richard Whitman, Columnist
Borghi/Lowe Brazil and Hungry Man are out with a bizarre and somewhat gross new project. Read the whole story
by Laurie Sullivan
Google's acquisition of InMobi for $1 billion would solidify its position as the top player in mobile application ad installations and advertising. The combination … Read the whole story
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by Richard Whitman, Columnist
Dave Glass and Killian Cooper run the Barcelona-based agency Hungry Castle, an agency which transforms online viral characters into real-world inflatables to be used … Read the whole story
by Larissa Faw
In the U.S., 180LA had been the client's sports brands agency -- and the shop will continue to do some work for the company … Read the whole story
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by Richard Whitman, Columnist
The advertising world loves to make up words and phrases for things that are easily described with more understandable words and phrases. Atlanta-based Moxie, … Read the whole story
by Larissa Faw
NYU Langone Medical Center in New York, NY (NYULMC) and New York agency Munn Rabot are launching a new brand awareness campaign that they … Read the whole story
by Larissa Faw
Last summer's organized boycott of the Market Basket supermarket chain made international headlines as 25,000 nonunion employees and nearly 2 million devoted customers battled … Read the whole story
by Joe Mandese
FleishmanHillard continues to expand its brand content chops, announcing a deal Tuesday with News Corp. "social news agency" Storyful that will give the Omnicom … Read the whole story
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by Amy Corr
The Honest Company launched an adorable 30-second ad that combines babies wearing Honest Company diapers with Megan Trainor's hit song "All About That Bass." … Read the whole story
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by Amy Corr
CP+B named Lori Senecal as Global CEO, a new position. Senecal will oversee CP+B's global growth and expansion, managing the coordination of the firm's … Read the whole story
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by Amy Corr
Birchbox, an online beauty site, tapped Resource/Ammirati New York as its creative agency, following a review. The company previously worked with Saatchi&Saatchi on a … Read the whole story