• by Richard Whitman , Columnist, March 11, 2015

Borghi/Lowe Brazil and Hungry Man are out with a bizarre and somewhat gross new project. It's a film which tells a story of a mole, who after being extracted from a man’s face, decides to explore a new direction in life. It falls in love with advertising and becomes a successful creative – awarded many times at the CCSP Yearbook. 

The mole ends up in a glass jar on a shelf in a laboratory where a lab worker has a tiny television. The mole becomes enamored with the TV and the advertisements. And he embarks upon a career as a creative. And apparently he becomes very successful wining many awards. 

And, yes, the twisted film is a promotion for a Brazilian ad award show, the CCSP Yearbook

Of the creative process for the video, Hungry Man Director Carlao Busato said, "It was a completely atypical process, with endless meetings to discuss the shape and size of the mole, its positioning on the face and the number of hairs. In a given moment, I looked at my team and we broke into a fit of laughter, because if anyone from outside saw the seriousness with which we were discussing this topic, they would think that we were a bunch of delirious lunatics."