by Steve McClellan
Several UK press reports, citing unnamed sources, reported the bid over the weekend. Dunnhumby tracks billions of shopper purchases via loyalty cards and is … Read the whole story
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by Richard Whitman, Columnist
Well it looks like some ad execs still enjoy a good three martini lunch. Or maybe it was 6. Read the whole story
by Larissa Faw
Rolf Olsen has been appointed Chief Data Officer at the WPP media shop. He is tasked with leading the agency's Marketing Sciences group and … Read the whole story
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by Richard Whitman, Columnist
Jimmy "It's not about big data, it's about big ideas" Smith, founder and CEO of Amusement Park Entertainment has added a branding practice to … Read the whole story
by Steve McClellan
WPP's so-called "LEAP" program is a long-term incentive payment program for top executives, and CEO Sorrell received about 36 million British Pounds worth of … Read the whole story
by Larissa Faw
In recent months, full-service agency Young & Laramore (Y&L) has landed the KraftMaid Cabinets and Kelty Outdoor accounts and now, the Indianapolis-based full-service agency … Read the whole story
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by Wendy Davis
Web users have curtailed their use of social networking services, apps, email and even search engines as a result of former National Security Agency … Read the whole story
by Wayne Friedman
Increasing political TV advertising could be squeezing out core local TV marketers -- as TV stations look to balance demands from those year-round TV … Read the whole story
by Tanya Gazdik
"We wanted this spot to reflect the diversity of the home sellers we work with, from life partners to empty nesters to single parents," … Read the whole story
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by Tyler Loechner
News America Marketing, a promotional marketing services firm, has announced its foray into programmatic advertising. The company has partnered with OwnerIQ, a digital marketing … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
AUSTIN, Texas - One of the best news organizations of the digital age, long a fixture at SXSW, was not present to record anything … Read the whole story