• by Amy Corr  @MediaPostOTL, March 16, 2015

March is Colon Cancer Awareness month and Meredith's Miracles Colon Cancer Foundation launched a guerilla marketing campaign that unleashed butt cracks throughout Chicago. Butt decals were placed on the backs of bar chairs, bus seats and barber shop chairs around the city, making it appear that a person was wearing low-waisted jeans that exposed too much butt crack. Coupled with that image was copy stating: "No one wants to see this. Except for your doctor." Yes. Colon cancer is the third most commonly diagnosed cancer and the second leading cause of cancer death in men and women combined in the U.S. However, detected early, it is also one of the most treatable cancers. See images here, here and here, created by FCB Chicago.

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