by Steve McClellan
The WPP agency has tapped mcgarrybowen's John Fraser to become president of its Chicago office. Fraser succeeds Kary McIlwain, who has worked with Y&R … Read the whole story
-
by Richard Whitman, Columnist
The tagline was inspired by the 1977 execution of Gary Gilmore, whose last words reportedly were, "Let's do it." Read the whole story
by Steve McClellan
The agency said Tuesday that Margaret Johnson and Eric Kallman have been designated leaders of the agency's flagship San Francisco creative department. Paul Caiozzo … Read the whole story
-
by Richard Whitman, Columnist
Mullen North Carolina is excited to move into new space. The agency's 150 employees will occupy 34,726 square feet on the third floor of … Read the whole story
by Steve McClellan
The Barclays marketer has also served in senior roles at Vodafone and Coca-Cola and several agencies including Lowe Howard-Spink and BBDO Europe and media … Read the whole story
-
by Richard Whitman, Columnist
So an SEO firm puts out a press release about how it's going full-service and in an effort to differentiate, it reads: "One difference … Read the whole story
by Steve McClellan
Publicis Groupe said today that its founding family, the Badinters, has sold more than 2.4 million shares of its stock in the holding company … Read the whole story
by Larissa Faw
Located in Shanghai, the shop's first office in China will be led by Douglas Lin as CEO and Jon Ip as CCO, formerly of … Read the whole story
by Laurie Sullivan
Lack of workforce diversity has become a hot topic among Silicon Valley companies. Many rally for more women in the workforce, but during a … Read the whole story
by Larissa Faw
By contrast, two in three women (65%) plan to celebrate at home, according to a survey by Horizon Media. But the survey also shows … Read the whole story
by Larissa Faw
Tom Sepanski is promoted to regional director of naming and verbal identity in North America to lead Landor's North American team. He's tasked with … Read the whole story
by Larissa Faw
The marketing firm monitored social media -- largely Facebook and Twitter -- to determine whether social sentiment can indicate a "perfect bracket." Other predicted … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Alternative perspectives spark creativity. Start thinking about better ways to use search engine marketing in ways other than simply directing people to the landing … Read the whole story